Consumer buying behaviour towards online shopping: An experimental investigation of consumer behavior in a controlled environment. Number of Total and Consumer Behavior Articles.
The number of consumer behavior articles during the studied time period ranged from 66 per year in to per year in Table 1. International Journal of Humanities and Social Science, 4, - The purpose of this article is, therefore, to cover 12 years of literature to investigate consumer behavior growth as a research topic in the literature.
Journal of Black Psychology, 27, - The first pattern is exemplified by External area, which, despite its consistent appearance in the literature, showed a decline in the number of articles compared with the other three areas. Journal of Counseling Psychology, 46, -
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Information Systems Research, 13, - In many cases, this criterion was not met so the full article was inspected and skimmed through to determine whether that the article was related to consumer behavior. Inevitably, these changes lead to changed consumer behavior studies by which, when, how, and why the topics are studied. International Journal of Advertising, 26, - According to Buboltz, Miller, and Williams , an examination of articles published in a journal reveals the trends and issues that impact the discipline.
Organization Studies, 16, - International Journal of Advertising, 26, - Despite a decline in the height of these peaks over time, the Purchase Process topics remain an important part of the literature, and this trend is growing.
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Therefore consumer behaviour on the internet is an important factor for marketers. Others have targeted the consumer behavior field such as the studies done by Kassarjian and Helgeson, Kluge, Mager, and Taylor , but there is no current review of the field. help write a paper for college my In total, 2, articles published in the five journals during the period under study were included in our review. Such an examination of diverse research in this discipline allows for identification of shifts and changes in a longitudinal manner.
The theory of buyer behavior. Future studies of the consumer behavior research literature can also investigate authorship of the articles, including which authors have had what impact on the discipline and which scholars from which institutions have been productive in terms of consumer behavior publications. personal statement examples for writers Download Citation If you have the appropriate software installed, you can download article citation data to the citation manager of your choice. Setayesh Sattari is an assistant professor at Linnaeus University in Sweden. Our review, which evaluated more than 1, articles published across five key journals, provides a descriptive snapshot of the status of consumer behavior research including the most dominant topics based on Helgeson et al.
Information Systems Research, 13, - Organizational analysis in North America and Europe: Therefore, given the importance of consumer behavior research, a comprehensive literature study of more recent contributions to this area of research is warranted. Limitations and Avenues for Future Research.
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According to Buboltz, Miller, and Williams , an examination of articles published in a journal reveals the trends and issues that impact the discipline. First, the five journals analyzed here do not represent the entire body of consumer behavior research. In the next step, by using Google Scholar, the number of citations for each selected article was gathered. Journal of Consumer Research, 10, - Such an examination of diverse research in this discipline allows for identification of shifts and changes in a longitudinal manner.
Analysis and Results Section:. The theory of buyer behavior. The first decision made by each reviewer was whether the article dealt with consumer behavior. This was done by each author independently reviewing the contents of articles they were assigned and then meeting and discussing their overall impressions of the types of articles published in the journal. Tips on citation download.